Ülfet Baykent Uysal

PERYÖN Board Member and Sephora Human Resources Director

Ülfet Baykent Uysal marks her 27th year in Human Resources and the business world this year. A graduate of the Boğaziçi University Department of Economics, Ülfet began her career in 1999 in the Human Resources department at Unilever Turkey. Over the course of 19 years, she held various HR roles across different countries and functions within Unilever; she worked on training and compensation at the London headquarters, played a key role in a global transformation project in France, and assumed regional HR leadership positions in Turkey across critical areas such as Talent Management, Marketing, Supply Chain, and Industrial Relations.
Serving as the Human Resources Director at Eczacıbaşı VitrA between 2018 and 2022, Ülfet contributed to the development of the HR strategy and the organization's transformation journey.
From May 2022 to September 2026, as part of the Human Resources team at Diageo Turkey, she focused on initiatives to advance the talent and culture agenda alongside the HR and leadership teams, while also undertaking global and regional responsibilities.
She has been serving as the Human Resources Director at Sephora since September 2022.
In addition to her professional identity—as a Gestalt coach, PERYÖN Board Member, BÜMED supporter, and Sales Network Community volunteer—Ülfet is an avid Beşiktaş fan and a club congress member. Her life’s purpose is "to bring out the sparkle in people's eyes."