Durucan Baltaş has worked on strategic change and large-scale HR transformation programs across the energy, healthcare, financial services, and technology sectors at PwC, Accenture, and Wipro. Subsequently, he founded B.I.G. UK as the international arm of the Baltaş Group; today, the company provides services in corporate training, leadership development, HR consulting, and AI-powered recruitment across the UK, Europe, Turkey, and the Middle East. As part of the Group's long-standing collaboration with WOBI—dating back to 2005—he hosts senior executive delegations attending the World Business Forum in New York.
Focusing his work on management competencies, the science of personality, and technology, Baltaş examines how AI—by optimizing operational routines—redirects employees toward strategic, value-added activities and the resulting impact on the workforce and business outcomes. Following the AI ​​literacy programs he conducts, organizations have observed efficiency and productivity gains ranging from 5% to 35% at both the individual and departmental levels within a single month. He spearheaded the development of RiteFit—a pioneering AI-avatar interview platform in Türkiye—and "Acar Baltaş Dijital Bilge" (Digital Sage). He also leads agile transformation initiatives for organizations in the UK and Türkiye using Celemi’s AgileMove simulation. According to Baltaş, it is leadership—not technology—that makes the difference in AI transformation.
He holds a bachelor’s degree in Psychology from the University of Reading and a master’s degree in International Management from Henley Business School, where he also serves as a guest lecturer. He has been working as a semi-professional football referee in England for over ten years.