Evrim Kuran studied English Language and Literature at Hacettepe University and Executive MBA at Sabancı University. She received training in Behavioral Economics, Innovation, and Design Thinking at Harvard Business School. Since 2000, Evrim Kuran has been conducting generational research, organizational attractiveness, diversity, equity, and inclusion (DEI) studies, and designing reverse mentoring programs. She provides employer branding consultancy to many national and global brands and leads Universum Turkey, a leading global research and consulting firm in this field. Evrim Kuran has five published books. She writes articles for various periodicals and speaks at conferences.