Garanti BBVA Deputy General Manager of Talent and Culture
Ebru Taşcı Firuzbay began her career as a management trainee at Garanti BBVA, holding various responsibilities in branch, regional, and head office units. She later joined Türk Ekonomi Bankası (TEB), where she held roles in Business Banking Sales and Strategy Planning within the Retail Banking unit. She has held significant leadership roles at BNP Paribas Cardif Turkey, including Deputy General Manager and Executive Board Member responsible for Human Resources and Organization (2011–2018), Alternatif Bank (2018–2021), and Metro Turkey (2021-2024) as Human Resources and Culture Director and Board Member. As of December 2024, she holds the position of Deputy General Manager of Talent and Culture at Garanti BBVA.
She is also a Board Member of Garanti BBVA Factoring, Garanti BBVA Investment, Garanti Culture Inc., Garanti BBVA Pension, Garanti BBVA Payment Systems, and Garanti BBVA Investment, and Chairperson of the Board of the Teacher Academy Foundation.
Throughout her career, Ebru Taşcı Firuzbay has led projects focused on establishing human resources systems, managing company mergers and transformation processes, corporate culture, and digitalization. She served as the Chairperson of the 27th Term Board of Directors of PERYÖN and is also a mentee in the 3rd term of the Women on Boards Association, volunteering in projects aimed at strengthening women's representation in boards and in business life.